Ecommerce growth topic

Campaign Tracking and UTM Tools

Tools and templates for cleaner ecommerce campaign links, UTM naming, source reporting, and launch tracking.

Best first move

Create the campaign URL first, then record the naming rule in the tracking spreadsheet.

How to use this collection

Use this collection when campaign reporting is fragmented across email, paid social, creators, affiliates, and launch links.

Start with the page that matches the decision in front of you. Use calculators for numbers, guides for context, and templates when the work needs to be handed to a teammate, agency, or future review.