Ecommerce growth toolkit

Ecommerce Growth Templates

Reusable templates for feed cleanup, promo planning, tracking, and shopping readiness.

Merchant Center Error Examples

Use examples to move from vague warning text to a clear feed-fix ticket.

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Product Feed Audit Checklist

Audit identifiers, titles, images, price, availability, shipping, and landing-page consistency.

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UTM Tracking Spreadsheet

Keep UTM naming consistent across paid, email, creator, affiliate, and launch campaigns.

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Product Title Examples

Rewrite product titles so shoppers and systems can understand brand, product type, attributes, and use case.

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Product Page FAQ Template

Answer late-stage questions before the buyer leaves or a comparison surface has to infer.

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Shopping Assistant Readiness Checklist

Add clarity, proof, comparison context, structured answers, and purchase handoff.

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Google Merchant Center Fix Log

Turn feed cleanup into a repeatable operating record.

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Promo Planning Template

Plan a promotion around contribution margin and expected volume lift.

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ROAS Calculation Example

Use example math to avoid scaling unprofitable campaigns.

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Discount Profitability Example

Estimate whether a sale can preserve total gross profit.

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Merchant Center Escalation Brief

Use the brief when a warning remains after the first store-side fix and the team needs a clean handoff.

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Feed Change Request Template

Use the request before making bulk feed edits or app-rule changes.

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Product Data Source of Truth Template

Use the map when store, feed app, ERP, and supplemental feeds disagree.

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GTIN Research Log

Use the log before changing GTIN, MPN, brand, or identifier_exists at scale.

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Price and Availability QA Sheet

Use the sheet for price and availability mismatch warnings.

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Shipping Rules QA Template

Use the template before changing Merchant Center shipping settings.

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Product Title Rewrite Worksheet

Use the worksheet when titles are too vague, duplicated, or stuffed.

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Image Compliance Review Sheet

Use the sheet for image warnings or low-quality product visuals.

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Supplemental Feed Planning Sheet

Use the sheet before patching a feed outside the primary product system.

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Merchant Center Weekly Review Template

Use the template to keep feed cleanup from becoming an emergency-only workflow.

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